Estimated reading time: 5 minutes
Clients…they’re the reason for your success and the ones who drive you to continually grow as a company. In short…they make your dream a reality. Don’t take them for granted. Better still, show them how much you appreciate them in a tangible way.
There are many ways to do this, but here are 7 that are sure to put on smile on their faces and turn them into customers for life.
#1 GIVE A SHOUT-OUT
This is an oldie but a goodie that never fails to make clients feel special. On social media, in a TV ad or on your website, give a public shout out to your loyal clients, thanking them for their years of business. Make sure it’s prominently displayed so they can see it. This will not only warm the hearts of your clients it will show potential clients how much you care.
#2 EXTEND A SPECIAL OFFER
Is there anything better than getting special treatment? To your most loyal clients extend a discount, a free subscription upgrade or Buy one, get one free (BOGO) option when they shop. You can bet that your clients will tell their friends about the wonderful gift, which could mean more business for you.
#3 SEND A HAND-WRITTEN THANK YOU LETTER
In the age of emails and emojis, there’s something exciting about receiving a handwritten letter. It can go a long way in showing how much you appreciate someone. So, find some nice stationary, grab a pen, and take time to write a few letters to your most loyal clients. To make it even more special, add a gift card or discount code.
#4 OFFER A DISCOUNT
You can’t go wrong by slashing prices. Give your customers a discount voucher or code to use the next time they shop. To make the discount even more personal, you can match the discount to how many years they’ve been a loyal customer (i.e., 1 yr = 10%, 2 yrs = 20%, etc.)
#5 THROW A CUSTOMER APPRECIATION PARTY
Go above and beyond to show your customers how much you appreciate them by throwing a party. Not all your clients will be able to attend, but encourage those who do to upload photos to your FB or Twitter account. Live stream the event as well, so clients around the world can feel like they’re a part of the action. To cap off the event, give out swag bags.o
#6 START A LOYALTY PROGRAM
This goes back to #2 about giving special treatment. Set up a tiered loyalty program that offers points, rewards, and other perks for signing up. As employees meet certain benchmarks, they can graduate to higher levels. These tiers can be a simple as Bronze, Silver and Gold, or you can get creative and come up with more unique names. This is not only a fun way to engage customers and show your appreciation, it will incentivize them to continue shopping.
#7 DONATE TO YOUR CLIENT’S FAVORITE CHARITY
People love to give to charity but can’t always afford to donate on a regular basis or donate as much money as they’d like. Contact a few of your most loyal customers and let them know that as a token of thanks for their business, you’d like to donate to the charity or their choice.
This goes without saying, but as a business owner you should be thanking your clients on a regular basis. The ideas above are just a few ways to go the extra mile to put a smile on the faces of the people who helped make your business what it is today.
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