As an entrepreneur, you know how competitive and even cutthroat the business world can be. You know that those who fail to keep up—those who get too “comfortable” with the way things are and refuse to change, will go the way of Blockbuster and other enterprises once thought indestructible. Entrepreneurs must have their finger on … Continue reading →
Category: Marketing
The business world is highly competitive. To get noticed and garner the traffic and leads your business needs, you need a solid marketing plan. These posts will show you how.
Should You Run a Focus Group for Your Small Business?
You’ve heard about them and maybe even know someone whose participated in one, but what exactly is a focus group? Is it something your business should do? At its most basic level, a focus group is a diverse group of people gathered to participate in a guided discussion about a product before it’s launched, or … Continue reading →
Email Etiquette: Tips and Tricks for Better Communication
With many employees still working from home, clear communication has never been more important. And since email is the no. 1 method of communication among business professionals, refreshing your memory about best email practices can ensure your company’s workflow continues without a hitch. Take a closer look before sending This can’t be stressed enough…re-read your email before … Continue reading →
The Power of Trademarking
What do you think when you see the Nike logo? Hard work. Perseverance. Determination. What about Coca-Cola? Happiness. Acceptance. Diversity. Apple? Ingenuity. Modernity. Forward-thinking. In a single brand or logo—in a single glance…these companies convey an intellectual and emotional message to the world. This is made possible through Trademarks. But what exactly is a trademark … Continue reading →
The 5 Cons of Building Your Own Website
For business owners, not having a website is not an option these days. That’s why DIY website builders like Wix, Weebly, Squarespace and others have become extremely popular among entrepreneurs looking for a no-fuss way to create a web presence. And while this option has a number of pros, it comes with some serious cons … Continue reading →
