Estimated reading time: 3 minutes
For business owners, not having a website is not an option these days. That’s why DIY website builders like Wix, Weebly, Squarespace and others have become extremely popular among entrepreneurs looking for a no-fuss way to create a web presence. And while this option has a number of pros, it comes with some serious cons that you need to consider before you forego hiring a professional.
In this post we’ll look at the 5 cons of building your own website.
#1 Time Consuming
Starting a business takes time and focus—well so does building your own website. According to studies, it takes about 3 hours to design a page and the average website has around 20-25 pages. And that doesn’t take into account the time spent planning the layout, the color scheme or the time spent fixing mistakes. That’s 60-70+ hours of time not spent making your business is ready to launch. Can you afford that much time?
#2 Could Look Unprofessional
The biggest issue with building your own website is that you’re not a professional and your website could end up reflecting that. Even though web builders like Squarespace come with visually stunning, pre-set templates, there’s more involved in layout design than just a pretty template. Are you familiar with color theory, visual hierarchy or the spacing requirements between objects and different layers? A professional web designer would.
#3 Limited Functionality and Design
While pre-set templates can be manipulated to some extent, there are limits to what you can change. So, unless you have knowledge of HTML, you’ll have to operate within the confines of your chosen template. This could mean not being able to effectively brand your site.
#4 You’ll have to “Wait in Line” for Tech Support
Equally as frustrating as encountering tech issues is having to submit a ticket and wait for tech support to get back to you. DIY websites have hundreds of thousands of customers to manage meaning you’ll have to wait a while for someone to get back to you concerning your tech issue. With a professional web developer, you’ll have more personalized care and quicker response times.
#5 You’re Too Close to See the Bigger Picture
It’s hard to see the bigger picture when working on something as personally as a company website. There is such a thing as being too knowledgeable and it can cause a lack of clarity and cohesiveness. It’s crucial to have an outsider’s perspective to make sure you’re not talking over the heads of your potential clients.
We build websites
Here at Inc Authority, we not only help entrepreneurs incorporate their dream business, we help them promote that business with professionally designed, optimized websites.
With In Authority’s Website and Marketing service you get:
– Private consultation with a custom Website Designer.
– Premium custom website design based your needs.
– A marketing specialist to develop compelling content.
– SEO optimized content to so your site is easily found.
– Full SEO, including META titles, META descriptions, etc.
– Professionally Designed Logo
– 500 Personalized Business Cards
– Maps, Directory and Reviews
Focus on running or launching your business and let us focus on making sure your clients find you with a professionally built, visually stunning website!