5 Tips on Choosing A Great Business Name

Posted on

Naming your business is as exciting as it is daunting. In one word or a few words, your business name has to convey who you and what you do…instantly. Piece of cake, right? . Despite the weightiness of this task, there are tips and tricks to make it easier. In this post we’ll look at … Continue reading →

The Power of Trademarking

Posted on

What do you think when you see the Nike logo? Hard work. Perseverance. Determination. o What about Coca-Cola? Happiness. Acceptance. Diversity. o Apple? Ingenuity. Modernity. Forward-thinking. o In a single brand or logo—in a single glance…these companies convey an intellectual and emotional message to the world. o This is made possible through Trademarks. o A … Continue reading →

Should I Publish an E-book?

Posted on

It seems like everywhere you turn somebody’s asking you to buy their e-book. But don’t dismiss it as gimmicky or “not for your business”. If done correctly, e-books can be great marketing tool to increase name recognition and your bottom line. o Here are four reasons you should publish an e-book. o Increase your exposure … Continue reading →