6 Tips on Choosing A Great Business Name

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Naming your business is as exciting as it is daunting. In one word or a few words, your business name has to convey who you and what you do…instantly. Piece of cake, right? Despite the weightiness of this task, there are tips and tricks to make it easier. In this post we’ll look at six … Continue reading →

The Power of Trademarking

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What do you think when you see the Nike logo? Hard work. Perseverance. Determination. What about Coca-Cola? Happiness. Acceptance. Diversity. Apple? Ingenuity. Modernity. Forward-thinking. In a single brand or logo—in a single glance…these companies convey an intellectual and emotional message to the world. This is made possible through Trademarks. But what exactly is a trademark … Continue reading →

Here’s Why You should Publish an E-book

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It seems like everywhere you turn somebody’s asking you to buy their e-book. But don’t dismiss it as gimmicky or “not for your business”. There’s a reason why businesses are pushing out eBooks left and right. Matter of fact, 51% of today’s B2B businesses are incorporating eBooks into their content marketing campaigns. Why? Because eBooks enable … Continue reading →