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November 10, 2022

2022 Holiday E-Commerce: Are You Ready?

While the holiday season is still a few weeks away, consumers are already very concerned about how they will afford this year’s gifts as inflation continues to rise. In fact, more than half — about 59 percent — of Americans … Continue reading →

September 1, 2022

Why do you need First-Party Data?

In today’s competitive business world, it is imperative to develop a top-notch marketing strategy that equates to strong marketing performance with customer data.  First-party data is at the center of this marketing strategy. In this article, we examine the ins … Continue reading →

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