The Power of Trademarking

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. What do you think when you see the Nike logo? Hard work. Perseverance. Determination. What about Coca-Cola? Happiness. Acceptance. Diversity. Apple? Ingenuity. Modernity. Forward-thinking. In a single brand or logo—in a single glance…these companies convey an intellectual and emotional message to the world. This is made possible through Trademarks. But what exactly is a … Continue reading →