Should You Run a Focus Group?

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. You hear about them all the time but what exactly is a focus group? Is it something your business should do? . At its most basic level, a focus group is a diverse group of people gathered to participate in a guided discussion about a product before it’s launched, or to provide feedback on … Continue reading →

The Power of Trademarking

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What do you think when you see the Nike logo? Hard work. Perseverance. Determination. o What about Coca-Cola? Happiness. Acceptance. Diversity. o Apple? Ingenuity. Modernity. Forward-thinking. o In a single brand or logo—in a single glance…these companies convey an intellectual and emotional message to the world. o This is made possible through Trademarks. o A … Continue reading →

Should I Publish an E-book?

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It seems like everywhere you turn somebody’s asking you to buy their e-book. But don’t dismiss it as gimmicky or “not for your business”. If done correctly, e-books can be great marketing tool to increase name recognition and your bottom line. o Here are four reasons you should publish an e-book. o Increase your exposure … Continue reading →