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September 1, 2022

Why do you need First-Party Data?

In today’s competitive business world, it is imperative to develop a top-notch marketing strategy that equates to strong marketing performance with customer data.  First-party data is at the center of this marketing strategy. In this article, we examine the ins … Continue reading →

June 11, 2020

The Power of Trademarking

What do you think when you see the Nike logo? Hard work. Perseverance. Determination. What about Coca-Cola? Happiness. Acceptance. Diversity. Apple? Ingenuity. Modernity. Forward-thinking. In a single brand or logo—in a single glance…these companies convey an intellectual and emotional message … Continue reading →

April 6, 2020

Here’s Why You should Publish an E-book

It seems like everywhere you turn somebody’s asking you to buy their e-book. But don’t dismiss it as gimmicky or “not for your business”. There’s a reason why businesses are pushing out eBooks left and right. Matter of fact, 51% of … Continue reading →

February 20, 2020

5 Reasons You Need an Email Marketing Strategy

Knowing why a product or service is successful is crucial to the long-term success of your business. That’s why developing an email marketing strategy early on is so important. It’s the most powerful tool at a business owner’s disposal allowing … Continue reading →