The Power of Trademarking

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. What do you think when you see the Nike logo? Hard work. Perseverance. Determination. What about Coca-Cola? Happiness. Acceptance. Diversity. Apple? Ingenuity. Modernity. Forward-thinking. In a single brand or logo—in a single glance…these companies convey an intellectual and emotional message to the world. This is made possible through Trademarks. But what exactly is a … Continue reading →

Here’s Why You should Publish an E-book

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. . It seems like everywhere you turn somebody’s asking you to buy their e-book. But don’t dismiss it as gimmicky or “not for your business”. There’s a reason why businesses are pushing out eBooks left and right. Matter of fact, 51% of today’s B2B businesses are incorporating eBooks into their content marketing campaigns. Why? Because … Continue reading →