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5 Tips on Choosing A Great Business Name

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Naming your business is as exciting as it is daunting. In one word or a few words, your business name has to convey who you and what you do…instantly. Piece of cake, right? . Despite the weightiness of this task, there are tips and tricks to make it easier. In this post we’ll look at … Continue reading →

Should You Run a Focus Group?

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. You hear about them all the time but what exactly is a focus group? Is it something your business should do? . At its most basic level, a focus group is a diverse group of people gathered to participate in a guided discussion about a product before it’s launched, or to provide feedback on … Continue reading →

Email Etiquette: Tips and Tricks for Better Communication

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With many employees still working from home, clear communication has never been more important. And since email is the no. 1 method of communication among business professionals, refreshing your memory about best email practices can ensure your company’s workflow continues without a hitch. o Take a closer look before sending This can’t be stressed enough…re-read your email … Continue reading →

5 Awesome Ways to Show Your Employees Appreciation

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Without employees, your business idea would never have gotten off the ground. They are the hands, feet and wings of your dream and should be appreciated as such. o Not only is this the human thing to do, it actually boots productivity. Happy employees work harder and are happier, which makes for better serviced customers. … Continue reading →

The Power of Trademarking

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What do you think when you see the Nike logo? Hard work. Perseverance. Determination. o What about Coca-Cola? Happiness. Acceptance. Diversity. o Apple? Ingenuity. Modernity. Forward-thinking. o In a single brand or logo—in a single glance…these companies convey an intellectual and emotional message to the world. o This is made possible through Trademarks. o A … Continue reading →