4 Unique Business Trends to Give Your Start-up an Edge

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As an entrepreneur, you know how competitive and even cutthroat the business world can be. You know that those who fail to keep up—those who get too “comfortable” with the way things are and refuse to change, will go the way of Blockbuster and other enterprises once thought indestructible. Entrepreneurs must have their finger on … Continue reading →

How to Squash Office Drama

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Starting a business is like starting a family—a huge family comprised of people from diverse backgrounds with different hopes, dreams, ambitions, stressors, hang-ups, and quirks. Put all these differences under one roof, and like in any family, office drama is bound to arise. . Unfortunately, few businesses know how to properly handle conflict. They either ignore it … Continue reading →

Should You Run a Focus Group?

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. You hear about them all the time but what exactly is a focus group? Is it something your business should do? . At its most basic level, a focus group is a diverse group of people gathered to participate in a guided discussion about a product before it’s launched, or to provide feedback on … Continue reading →

5 Tips on Choosing A Great Business Name

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Naming your business is as exciting as it is daunting. In one word or a few words, your business name has to convey who you and what you do…instantly. Piece of cake, right? . Despite the weightiness of this task, there are tips and tricks to make it easier. In this post we’ll look at … Continue reading →

Email Etiquette: Tips and Tricks for Better Communication

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With many employees still working from home, clear communication has never been more important. And since email is the no. 1 method of communication among business professionals, refreshing your memory about best email practices can ensure your company’s workflow continues without a hitch. o Take a closer look before sending This can’t be stressed enough…re-read your email … Continue reading →