A happy customer is a loyal customer, and that happiness is created by having a positive experience. That’s why it’s so important to focus on how customers interact with your products and people, and to understand how that interaction makes … Continue reading →
In today’s competitive business world, it is imperative to develop a top-notch marketing strategy that equates to strong marketing performance with customer data. First-party data is at the center of this marketing strategy. In this article, we examine the ins … Continue reading →
“If the Great Resignation has taught employers anything, it’s to not take their workers for granted. Yet many companies risk doing exactly that—whether it’s by not paying close enough attention to skilled workers who are at elevated risk of quitting, … Continue reading →
“Words have meaning, and names have power.” –Oliver Wendell Holmes, Jr., American jurist and associate justice of the U.S. Supreme Court Company names are extremely important —especially when you are an entrepreneur developing a new small business. It’s important to … Continue reading →
A company’s Data Universal Numbering System (DUNS) number is part of its identity. This widely used identification method involves a unique nine-digit number, which is assigned by Dun & Bradstreet, a leading global provider of business data and analytics. A … Continue reading →
