5 Tips on Choosing A Great Business Name

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Naming your business is as exciting as it is daunting. In one word or a few words, your business name has to convey who you and what you do…instantly. Piece of cake, right?

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Despite the weightiness of this task, there are tips and tricks to make it easier. In this post we’ll look at five of them, to help you craft an excellent business name!

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1. Make it Original

While there’s nothing wrong with being inspired by other company names, make it your own. You don’t want customers to be confused and you don’t want to be accused of copying another brand. So, use other business names as a launching off point but don’t land there. Be original

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2. Make it Relevant

Like we mentioned earlier, your business name has to represent who you are and what you do. So, while you have free creative reign, be sure that your name is relevant to what you’re selling. When customer see your business name, they shouldn’t have to dig to figure out what you do.

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3. Make it Positive

Unless your goal is to cause a stir with your business name, shoot for names that inspire, embolden, and uplift. You don’t want a name that leaves people with a bad taste in their mouth. In this same vein, avoid names that are too niche or too cutesy.

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4. Make it Short

The best business names are short and sweet. That’s because short names are not only easier to remember, it’s easier for people to Google your business. If you just have to have a longer name, make it an acronym.

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5. Make it Easy to Spell

As companies like Tumblr, Fiverr and even Chick Fil-A prove, your business name doesn’t have to be spelled properly as long as it’s easy to read and say. Matter of fact, misspelling your name may actually make it easier to pronounce.

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That’s It

Don’t get too hung up on picking the perfect name in the beginning. The name you choose now may not be the name you end up with at the end of your business launch. So, grab a pen and paper and start brainstorming. Even if the names sound silly, write them down. You’re bound to strike gold doing it this way than waiting for the perfect name to fall from the sky

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