How to Squash Office Drama

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Starting a business is like starting a family—a huge family comprised of people from diverse backgrounds with different hopes, dreams, ambitions, stressors, hang-ups, and quirks. Put all these differences under one roof, and like in any family, office drama is bound to arise. Unfortunately, few businesses know how to properly handle conflict. They either ignore it and … Continue reading →

6 Tips on Choosing A Great Business Name

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Naming your business is as exciting as it is daunting. In one word or a few words, your business name has to convey who you and what you do…instantly. Piece of cake, right? Despite the weightiness of this task, there are tips and tricks to make it easier. In this post we’ll look at six … Continue reading →

The Power of Trademarking

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What do you think when you see the Nike logo? Hard work. Perseverance. Determination. What about Coca-Cola? Happiness. Acceptance. Diversity. Apple? Ingenuity. Modernity. Forward-thinking. In a single brand or logo—in a single glance…these companies convey an intellectual and emotional message to the world. This is made possible through Trademarks. But what exactly is a trademark … Continue reading →