As an entrepreneur, you know how competitive and even cutthroat the business world can be. You know that those who fail to keep up—those who get too “comfortable” with the way things are and refuse to change, will go the … Continue reading →
Starting a business is like starting a family—a huge family comprised of people from diverse backgrounds with different hopes, dreams, ambitions, stressors, hang-ups, and quirks. Put all these differences under one roof, and like in any family, office drama is bound to … Continue reading →
You’ve heard about them and maybe even know someone whose participated in one, but what exactly is a focus group? Is it something your business should do? At its most basic level, a focus group is a diverse group of … Continue reading →
Naming your business is as exciting as it is daunting. In one word or a few words, your business name has to convey who you and what you do…instantly. Piece of cake, right? Despite the weightiness of this task, there … Continue reading →
What do you think when you see the Nike logo? Hard work. Perseverance. Determination. What about Coca-Cola? Happiness. Acceptance. Diversity. Apple? Ingenuity. Modernity. Forward-thinking. In a single brand or logo—in a single glance…these companies convey an intellectual and emotional message … Continue reading →
